The Internet has reshaped the world, including how we buy, sell, and advertise things. Even when discussing marketing, we often think of traditional advertising like TV commercials, posters, and other forms that have already become a side tool, replaced by much more effective ones. No need to mention these practical tools are all online. There are many reasons why successful companies choose to invest more in online tools, and one of them is that it is way easier to extract precious information about the market than with traditional tools.
However, not every strategy is successful. Online marketing has become a wide subject that requires some time to study in order to yield results. For this reason, Darren, who runs an SEO agency in Kent, has created 5 valuable tips for developing a successful online marketing strategy. Let’s start from the basics.
Think about who is your audience
Why is it so important? You want to aim for those most likely to use your product or service. Hence, it is important to know who they are and if they are the ones you need to reach out and communicate with. Additionally, without knowing your audience, you won’t be able to deliver a relevant message motivating them to take action – consume what you’re selling.
So, how can you better understand your audience? A simple technique is creating your buyer profile or buyer persona. It is designing your ideal customer. It goes into details such as gender, age, level of education, place of residence, income, marital status, whether he is a parent or not, what he wants in life, what motivates him, what he is afraid of, in which groups moves and what can encourage him to buy and what can distract from it.
Optimize
In the simplest of words, optimization (SEO) allows your website to be ranked among the first results when people do internet searching via any engine. This is without you having to pay for it, so it’s different from paid online advertising.
Here’s an example: When you search for the term “baby food,” the websites that are among the first results have the best optimization for the offered results.
This is one of the best and most free ways to attract new customers because your site imposes itself as the first solution to users’ problems. This was confirmed by research because it was shown that users most often click on the first three to four results, and websites on the second page of the search engine receive 95% fewer visits than those on the first page. No need to say you want to aim for the first page, and if you don’t have the resources to do this on your own, then it’s best to consult or hire professionals to do it for you.
Work on your content marketing
Even though you’ll find it an integral part of optimization, it deserves to be mentioned separately because it’s also a wide subject. Content marketing refers to so many things, but we’ll mention some of the most popular formats:
Blogs are the most popular format and, for many companies, a central part of content marketing strategy. It’s good to use a blog as a content marketing tool because Google easily indexes them, users like to read and share them, and they’re also a quick way to provide value at a relatively low cost.
E–books are another popular way that will require a little more time than a blog. They can be real magnets for increasing online audiences and newsletter subscribers and for gaining new customers. The number of pages is not conditional, but it is important that they really offer value to the user and not just be the way you get to their email.
Case studies are a great way to show your audience how you have done something successfully by example. In this way, you give them practical knowledge, and at the same time, you show your expertise in a certain field.
Advertise
Wondering where? Simple: Google Ads is today the largest advertising network that allows ads to appear on all channels owned by its company. Since it has created an empire of different networks, email providers, and other things, you can rest assured that your business will be covered in terms of representation and online visibility.
You’ve probably encountered ads when searching for queries or browsing web pages.
Understand your brand
What is the simplest definition of a brand? A brand can be described as the personality of your business. It defines who you are, how you work, and what you stand for. Ultimately, this is what your potential customers think and know about you; based on it, they decide to buy your products or services.
Therefore, it is necessary to define some things related to the brand well. Ask yourself questions about what you stand for, what you would point out about your business, and how you communicate your values through your visuals, website, and social media. Get to the core of it all.
Measure results
Every activity should be measured. After all, how can you know if you have been successful in achieving your goals or if your expectations were realistic? Determine how you will measure your goals and track whether your campaigns are performing well. There are a number of metrics that signal the success or failure of a campaign, but it is up to you and your content to follow them. Before starting your campaign, get to know the metrics important for tracking your goals.
One final tip is to keep up with the trends. Online marketing has changed just like the internet has been changing and improving all these years. Implementing new tools and trends will help you maintain your good image and success.
